Dr. Amir Kraitzer, Founder and CEO

Dr. Amir Kraitzer is a seasoned entrepreneur and inventor in the field of medical device with a vast experience in leading medical device projects from the initial concept to commercialization. Dr. Kraitzer has a Ph. D. in biomaterials science and engineering.

Martin Riedi, Head of Sales & Marketing

Martin Riedi is an energetic and inclusive leader with proven experience in building commercial, analytical and planning functions in different industries and global, vertically integrated organizations. For Sonova he built and managed a global planning and analytical function, reporting for 10+ years into executive functions on corporate level. In the financial services, tourism and shared economy industries he held different positions in sales, marketing and as board member. He is passionate about providing inspiration for out of the box thinking but focusing on commercial impact and long term value creation.

Daneka Soudak, Director of Growth Marketing, US

As Director of Growth at EarWays Medical, Daneka Soudak brings 16 years of experience in marketing strategy and management to the arena, bridging research, development, sales and marketing, operations, and storytelling to create a cohesive strategy that drives growth across the organization.  Daneka has consulted small to medium businesses for the last 7 years as a marketing strategist and website content development expert, with a track record of successful launches in both the for-profit and the non-profit sectors.  Prior to that, she led corporate marketing for Israel-based global adtech company Matomy Media Group, which included leading multiple major rebrand projects, assisting front-end product development, and executing go-to-market strategies for a SAAS platform.  

Sherwyn Davidson, Quality and Regulatory

Sherwyn Davidson possesses over 25 years of expertise in medical device quality management and regulatory affairs. He has aided small to medium-sized medical device companies in enhancing production efficiency and methodologies. Sherwyn offers extensive knowledge in establishing and implementing QMS infrastructure, with hands-on engagement with regulatory authorities  (MDD/MDR – Notified Bodies & FDA-QSR 21CFR820).  He holds a B.Sc. in Industrial Engineering from Ben-Gurion University.

Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

Laura Dreisbach, Ph.D., CCC-A

Laura Dreisbach is an Audiologist and Associate Professor in the School of Speech, Language, and Hearing Sciences at San Diego State University, in San Diego, California. She obtained a Ph.D. from Northwestern University, where she developed objective measurements of human cochlear physiology. Her Post-Doctoral Fellowship was completed at Walter Reed Army Medical Center where she examined normal and impaired hearing using psychoacoustic measurements. 

In her Auditory Physiology and Psychoacoustics Laboratory, Dr. Dreisbach uses objective and subjective measures to characterize peripheral and central auditory function. Specifically, they are defining and establishing the reliability of otoacoustic emission measurements evoked with extended-high frequency stimuli across the lifespan for the purpose of ototoxicity monitoring. Due to these efforts, Dr. Dreisbach has served as an advisor to numerous pharmaceutical companies exploring interventions to preserve cochlear function. More recently, she has been involved in efforts to explore the effects of noise and jet fuel exposures on military service members’ auditory function.

Dr. Ohad Hilly

Dr. Ohad Hilly is a Head and Neck surgeon, and is Head of Ear Surgery in the Ear, Nose and Throat Department at the Rabin Medical Center affiliated with Tel Aviv University.

Having received his medical degree at the Sackler School of Medicine at Tel Aviv University, and after completing his internship at the Ear, Nose and Throat Department at the Rabin Medical Center, Dr. Hilly completed his specialization in ear surgery, neuro-otology, and skull-base surgery at the University of Toronto, Ontario, Canada. He is a member of the Israeli Medical Association; Israel’s Ear, Nose, Throat, and Head and Neck Surgery Association; and the Israel Neurological Association.

Dr. Hilly’s special fields of interest include: surgery for restoring hearing loss: cochlear implants; middle-ear implants; bone conduction implants; skull-base surgery; and acoustic neuroma. His research areas are: head and neck cancers, cochlear implants, and imaging of the cerebellopontine angle.

Dr. Udi Katzenell

Dr. Udi Katzenell is a specialist in Otolaryngology, and Head of the Otology Service and the Cochlear Implant Program at the Department of Otolaryngology, Head and Neck Surgery at the Kaplan Medical Center in Rehovot – affiliated with the Faculty of Medicine of the Hebrew University of Jerusalem.

His scope of interest is the treatment of ear diseases and hearing rehabilitation of people with hearing loss and deafness. Dr. Katzenell has practiced medicine since 1995, and spent two years in Auckland New Zealand and Melbourne, Australia, practicing ear surgery and hearing rehabilitation as a fellow. He is a lecturer at the faculty of Medicine of the Hebrew University, and lectures on ear surgery at international conferences. He has also published numerous professional papers.

Olivier Lambert

Mr. Lambert is a highly experienced audiologist and hearing-aid specialist, who has treated diverse hearing-related problems, including deafness and tinnitus.
Mr. Lambert is the owner of Audition Comfort SPRL – which he founded in Brussels in 2007. The company distributes hearing aids and hearing protection accessories, providing patients with the latest and most innovative solutions for hearing rehabilitation. Mr. Lambert is also active in many university hospitals in Brussels and its surroundings.

He joined the team after recognising the importance of EARWAYS MEDICAL’s products for patients using hearing aids and accessories. Mr. Lambert studied at Libre Marie-Haps 3 University, adiologue-audioprothésiste and at the Solvay entrepreneur program.

Dr. Alicia D.D. Spoor, Audiologist

Dr. Spoor is the President of Designer Audiology, LLC, established in 2014. Prior to opening her practice, she was a member of the cochlear implant and hearing aid teams at the Mayo Clinic in Arizona and also worked in private practices around the Baltimore and Washington, D.C. regions. She holds a Doctor of Audiology (Au.D.) degree from Gallaudet University in Washington, D.C., and a Bachelor of Arts degree in Audiology and Speech Sciences from Michigan State University. Dr. Spoor’s clinical internship experiences encompassed prestigious institutions such as Bethesda National Naval Medical Center, Ft. Belvoir Army Community Hospital, and Kendall Demonstration Elementary School. Her education also includes eight years of formal American Sign Language training, along with intensive coursework in Deaf culture and multicultural sensitivity.

Dr. Spoor has actively contributed to the audiology profession, serving as the Past-President and Advocacy Chair for the Academy of Doctors of Audiology, Past-President and Legislative Chair of the Maryland Academy of Audiology, and is a former member of the Salus University’s Osborne College of Audiology Advisory Board. She is passionate about mentoring students during their clinical rotations, further demonstrating her dedication to advancing the profession of Audiology.