About Earways Medical

Earways Medical

Established in 2014 by Dr. Amir Kraitzer, Earways Medical is reshaping the future of ear care accessibility.

Earways Medical Ltd. stands at the forefront of ear-care innovation, with a mission to significantly improve ear health for adults and children. We create the most efficient and user-friendly ear wax removal solutions suitable for both clinicians and personal use, driven by the urgent need for effective ear care and solidified by substantial clinical validation.

Our team is composed of elite professionals in bioengineering, medical devices, ear surgery, hearing improvement and recovery, all united with our seasoned entrepreneurs who bring extensive expertise in business strategy and marketing.

Our headquarters and research and development arm are nestled within Israel’s vibrant life sciences hub, marking us as leaders in ear health innovation.

The Evolution of Our Products

EarWay® Pro

Launched in 2018 as Earways Medical Ltd.’s flagship product, the EarWay® Pro revolutionized the professional ear care market. The genesis of EarWay® Pro was motivated by the clear need for a safer, more effective approach to ear wax removal for clinicians. Prior to its introduction practitioners relied on methods that were often time-consuming, ineffective and uncomfortable to patients. The EarWay® Pro’s innovative helical design combined ease of use with efficiency, making it a preferred choice among healthcare professionals. Its development was a result of extensive research, clinical trials, and collaboration with experts in otology, ensuring that it met the highest standards of safety and effectiveness.

EarWay® Pro is patented, has received recognition from the National Health Service in England and is currently available in the UK, US, Canada, Australia, and Europe.

EarWay Pro

NHS Supply Chain has identified the EarWay® Pro device that can offer NHS Trusts & Audiology departments savings from the improved efficiency of services provided as well as providing better experience for the patient “.


Building on the success of EarWay® Pro, Earways Medical is expanding its product line to include the EarWay®, a consumer-friendly version of the professional tool. The EarWay® was developed to meet the demand for a safe and effective way to manage ear wax removal without the need for clinical training or licensing. It embodies the core principles of simplicity and safety that Earways Medical stands for, allowing individuals to take control of their ear health with confidence. The EarWay’s launch not only demystified the process of ear care but also brings professional-level efficacy to the homes of users worldwide, once again demonstrating Earways Medical’s commitment to innovating for better ear health.

EarWay - Superior earwax removal at home

Learn More

For more information about EARWAYS Medical and how our innovative ear care solutions can benefit you or your practice, we invite you to reach out to us. Our team is eager to share the advancements we’re making in ear health technology and discuss how we can collaborate to enhance ear care for everyone.

Leadership Team

Dr. Amir Kraitzer, Founder and CEO

Dr. Amir Kraitzer is a seasoned entrepreneur and inventor in the field of medical device with a vast experience in leading medical device projects from the initial concept to commercialization. Dr. Kraitzer has a Ph. D. in biomaterials science and engineering.

Dr. Amir Kraitzer
Martin Reidi

Martin Riedi, Head of Sales & Marketing

Martin Riedi is an energetic and inclusive leader with proven experience in building commercial, analytical and planning functions in different industries and global, vertically integrated organizations. For Sonova he built and managed a global planning and analytical function, reporting for 10+ years into executive functions on corporate level. In the financial services, tourism and shared economy industries he held different positions in sales, marketing and as board member. He is passionate about providing inspiration for out of the box thinking but focusing on commercial impact and long term value creation.

Daneka Soudak, Director of Growth Marketing, US

As Director of Growth at EarWays Medical, Daneka Soudak brings 16 years of experience in marketing strategy and management to the arena, bridging research, development, sales and marketing, operations, and storytelling to create a cohesive strategy that drives growth across the organization.  Daneka has consulted small to medium businesses for the last 7 years as a marketing strategist and website content development expert, with a track record of successful launches in both the for-profit and the non-profit sectors.  Prior to that, she led corporate marketing for Israel-based global adtech company Matomy Media Group, which included leading multiple major rebrand projects, assisting front-end product development, and executing go-to-market strategies for a SAAS platform.  

Sherwyn Davidson, Quality and Regulatory

Sherwyn Davidson possesses over 25 years of expertise in medical device quality management and regulatory affairs. He has aided small to medium-sized medical device companies in enhancing production efficiency and methodologies. Sherwyn offers extensive knowledge in establishing and implementing QMS infrastructure, with hands-on engagement with regulatory authorities  (MDD/MDR – Notified Bodies & FDA-QSR 21CFR820).  He holds a B.Sc. in Industrial Engineering from Ben-Gurion University.

Scientific Advisory Board

Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

Laura Dreisbach, Ph.D., CCC-A

Laura Dreisbach is an Audiologist and Associate Professor in the School of Speech, Language, and Hearing Sciences at San Diego State University, in San Diego, California. She obtained a Ph.D. from Northwestern University, where she developed objective measurements of human cochlear physiology. Her Post-Doctoral Fellowship was completed at Walter Reed Army Medical Center where she examined normal and impaired hearing using psychoacoustic measurements. 

In her Auditory Physiology and Psychoacoustics Laboratory, Dr. Dreisbach uses objective and subjective measures to characterize peripheral and central auditory function. Specifically, they are defining and establishing the reliability of otoacoustic emission measurements evoked with extended-high frequency stimuli across the lifespan for the purpose of ototoxicity monitoring. Due to these efforts, Dr. Dreisbach has served as an advisor to numerous pharmaceutical companies exploring interventions to preserve cochlear function. More recently, she has been involved in efforts to explore the effects of noise and jet fuel exposures on military service members’ auditory function.

Dr. Ohad Hilly

Dr. Ohad Hilly is a Head and Neck surgeon, and is Head of Ear Surgery in the Ear, Nose and Throat Department at the Rabin Medical Center affiliated with Tel Aviv University.

Having received his medical degree at the Sackler School of Medicine at Tel Aviv University, and after completing his internship at the Ear, Nose and Throat Department at the Rabin Medical Center, Dr. Hilly completed his specialization in ear surgery, neuro-otology, and skull-base surgery at the University of Toronto, Ontario, Canada. He is a member of the Israeli Medical Association; Israel’s Ear, Nose, Throat, and Head and Neck Surgery Association; and the Israel Neurological Association.

Dr. Hilly’s special fields of interest include: surgery for restoring hearing loss: cochlear implants; middle-ear implants; bone conduction implants; skull-base surgery; and acoustic neuroma. His research areas are: head and neck cancers, cochlear implants, and imaging of the cerebellopontine angle.

Dr. Udi Katzenell

Dr. Udi Katzenell is a specialist in Otolaryngology, and Head of the Otology Service and the Cochlear Implant Program at the Department of Otolaryngology, Head and Neck Surgery at the Kaplan Medical Center in Rehovot – affiliated with the Faculty of Medicine of the Hebrew University of Jerusalem.

His scope of interest is the treatment of ear diseases and hearing rehabilitation of people with hearing loss and deafness. Dr. Katzenell has practiced medicine since 1995, and spent two years in Auckland New Zealand and Melbourne, Australia, practicing ear surgery and hearing rehabilitation as a fellow. He is a lecturer at the faculty of Medicine of the Hebrew University, and lectures on ear surgery at international conferences. He has also published numerous professional papers.

Olivier Lambert

Mr. Lambert is a highly experienced audiologist and hearing-aid specialist, who has treated diverse hearing-related problems, including deafness and tinnitus.
Mr. Lambert is the owner of Audition Comfort SPRL – which he founded in Brussels in 2007. The company distributes hearing aids and hearing protection accessories, providing patients with the latest and most innovative solutions for hearing rehabilitation. Mr. Lambert is also active in many university hospitals in Brussels and its surroundings.

He joined the team after recognising the importance of EARWAYS MEDICAL’s products for patients using hearing aids and accessories. Mr. Lambert studied at Libre Marie-Haps 3 University, adiologue-audioprothésiste and at the Solvay entrepreneur program.

Alicia Spoor

Dr. Alicia D.D. Spoor, Audiologist

Dr. Spoor is the President of Designer Audiology, LLC, established in 2014. Prior to opening her practice, she was a member of the cochlear implant and hearing aid teams at the Mayo Clinic in Arizona and also worked in private practices around the Baltimore and Washington, D.C. regions. She holds a Doctor of Audiology (Au.D.) degree from Gallaudet University in Washington, D.C., and a Bachelor of Arts degree in Audiology and Speech Sciences from Michigan State University. Dr. Spoor’s clinical internship experiences encompassed prestigious institutions such as Bethesda National Naval Medical Center, Ft. Belvoir Army Community Hospital, and Kendall Demonstration Elementary School. Her education also includes eight years of formal American Sign Language training, along with intensive coursework in Deaf culture and multicultural sensitivity.

Dr. Spoor has actively contributed to the audiology profession, serving as the Past-President and Advocacy Chair for the Academy of Doctors of Audiology, Past-President and Legislative Chair of the Maryland Academy of Audiology, and is a former member of the Salus University’s Osborne College of Audiology Advisory Board. She is passionate about mentoring students during their clinical rotations, further demonstrating her dedication to advancing the profession of Audiology.