Leadership Team

Dr. Amir Kraitzer, Founder and CEO

Dr. Amir Kraitzer is a biomaterials specialist, entrepreneur, and inventor in the field of medical devices. He has a proven track record in management and problem-solving in both industrial and scientific environments.

Dr. Kraitzer has acquired vast expertise in engineering polymeric materials for medical use, bio-resorbable polymers and cements, biomaterials, controlled drug release and tissue engineering. He also has broad experience in medical device technology, product development, manufacturing and commercialization, and compliance with regulatory requirements – both in the U.S. and the Europe.
Previously, he was a co-founder and CEO of Augma – a biomaterials company which developed biodegradable cement-based bone graft substitutes.

Amir holds a PhD, Bio-Medical Engineering; MBA, Strategy and entrepreneurship; MSc, Materials Science and Engineering – Biomaterials and implantable medical devices, graduated cum laude, and BSc, Mechanical Engineering Energy, Control and Robotics – all from the Tel-Aviv University, Israel.

Dr. Amir Kraitzer
Martin Reidi

Martin Riedi, Head of Sales & Marketing

Martin Riedi is an energetic and inclusive leader with proven experience in building commercial, analytical and planning functions in different industries and global, vertically integrated organizations. For Sonova he built and managed a global planning and analytical function, reporting for 10+ years into executive functions on corporate level. In the financial services, , tourism and shared economy industries he held different positions in sales, marketing and as board member. He is passionate about providing inspiration for out of the box thinking but focusing on commercial impact and long term value creation.